During the run up to my school’s production of Les Misérables, I created a campaign to promote the show on social media and encourage donations to the charity. I photographed one rehearsal and added key quotes from the musical on top of the images. These graphics were posted every few days and included a call to action for when they were shared around. In total, the campaign received a total of 5,050 reaches and contributed to 690 profile visits.
Isabel Rose Hay 