As Marketing Manager for Music Theatre Bristol’s production of Carrie: The Musical, I led a comprehensive and multifaceted promotional campaign that achieved a remarkable 97% sell-out rate to a venue capacity of 540. My strategy encompassed digital media, print design, video production, and social media management to drive visibility, engagement, and ticket sales.

To generate early buzz, I created a graphic teaser trailer and later released a narrative-driven promotional trailer, both of which I filmed and edited. These trailers amassed over 13,000 views, with the final trailer reaching 3,000 unique accounts, building strong momentum in the lead-up to the show.

I also designed a series of promotional posters, drawing from a photoshoot I directed, and adapted them for both print and digital platforms to maximise reach across multiple touchpoints. Simultaneously, I designed and released a theatre programme, offering the audience a deeper connection with the production through synopses, cast credits, and exclusive behind-the-scenes content, serving as both an informative tool and a lasting souvenir.

On social media, I developed a cohesive brand identity and led the planning, creation, and scheduling of all content, including cast announcements, Q&As, fundraiser promotions, and behind-the-scenes photography. With support from two assistants, I managed workflow effectively to build a vibrant and engaging online presence. In the month prior to show week, our campaign reached over 6,700 unique accounts and saw 3,440 interactions, translating directly into outstanding ticket sales.

https://www.instagram.com/carrie.mtb

This campaign showcased my ability to integrate creative direction with strategic marketing execution, delivering measurable success while amplifying the visibility of a student-led production.