As Marketing Director for 10 Stories High, a brand-new original musical, I led the marketing campaign from the ground up over a six-month period. Collaborating closely with a dynamic team of creatives, I developed the visual branding and overall marketing strategy, designed digital graphics including posters, programmes, and flyers, and managed the production’s social media presence.

My work also included promoting fundraising initiatives and preview performances, as well as supporting press outreach and PR efforts to build awareness and anticipation ahead of the full production.

This project offered a unique opportunity to shape the identity of an original show, and I’m proud to have contributed to its successful launch.